About Me
Here to Serve You
For the past 20 years, I have been most passionate and successful in leading teams that create and market compelling and beautifully designed products, content, websites, ecommerce platforms and customer experiences in a variety of channels. I am a hard worker and have extensive experience in marketing & merchandising products and services, and leading teams to great success. I also have what it take to focus and build celebrity brands. I have worked with Dr. Daniel Amen, Tony Robbins, Naomi Whittel and Jorge Cruise.
Recent projects include launch of Emerald Health Bioceuticals, SoTru and a brand refresh for RFI Ingredients. Prior to that, designing, developing and launching celebrity doctor, Daniel Amen’s online product, Brain Fit Life, succeeding with very tight timelines and budgets.
I was also instrumental in the launch of Rebody, a very successful weight loss supplement brand online and offline who's products appeared in multiple print publications, was on QVC and Dr Oz to name a few.
I also led all creative and marketing efforts for 11 years for weight loss and fitness expert, Jorge Cruise. We created 4 New York Times Bestselling brands that crossed all channels.
I have access to an experienced team of creative writers, talented web designers & developers, SEM & PPC teams, graphic artists, innovative package designers, social media and SEO experts, marketing buffs and more! Think of me as your Marketing & Creative Team!
While the core of my experience is in the health, supplements, fitness, beauty, personal development and fashion industries, I have also worked with a variety of other industries.
Areas of Expertise
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COO, CMO and CEO all in one
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Managing multiple vendors and staff to produce incredible results
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Experienced creative eye that envisions and inspires visuals that make an impact
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All encompassing online and offline marketing strategies
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Master at execution
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Customer retention and satisfaction
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Health and wellness brands and businesses
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Marketing funnels and maps
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Membership sites and online communities
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Managing internal and outsourced creative teams
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Entrepreneurial and startup business strategy and growth
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Content marketing strategy
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Understanding of the mass consumer